“Cheering from Coast to Coast,” Carozzi/Costa’s campaign on Unify Promo, ran for 77 days of continuous participation via WhatsApp.
Throughout its entire run, the campaign kept a constant track of participant activity, with periodic reports reflecting only the data provided by the campaign’s control dashboard, with no estimates.
Sustaining participants’ interest for over two months was possible thanks to a simple mechanic and a channel — WhatsApp — that people already use every day.
Unify Promo is G Digital’s (Paraguay) platform for conversational campaigns and sweepstakes over WhatsApp.
