Unify
Success story

Electropar and Unify: Order in a Complex Multichannel Operation

September 3, 2026
Cover illustration for the Electropar success story

Electropar S.A., a Paraguayan distributor of electrical materials and technology, has run on Unify since March 2026 with one of the platform’s largest implementations.

The account brings together 45 users across 7 teams, multiple active bots and ad integrations connected to their own sales pipeline, all managed from a single omnichannel environment combining WhatsApp, Facebook and Instagram.

On that foundation, Electropar moved forward with Unify toward an IVR and phone call module, extending service beyond traditional messaging channels. The account’s growth also surfaced new opportunities within the platform itself — automations, segmentation and mass campaigns — as natural next steps in the relationship.

Unify is G Digital’s (Paraguay) omnichannel platform, a Meta Business Partner for WhatsApp.

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