Mazzei used Unify Promo to run, in parallel, two different promotional mechanics on the same WhatsApp conversational infrastructure.
“Crunchies” rewarded participants with in-package prizes, redeemable through a control spreadsheet filtered by department. At the same time, “Aventura” ran a sweepstakes based on photo entries, with three different drawing dates throughout the campaign.
Both mechanics coexisted without conflict on Unify Promo, showing the platform’s flexibility to sustain more than one active campaign at the same time for a single brand.
Unify Promo is G Digital’s (Paraguay) platform for conversational campaigns and sweepstakes over WhatsApp.
