Santa Helena chose Unify Promo to run “Moments Worth Living and Rewarding,” a campaign active between May 18 and July 31 that invited its consumers to submit their bills directly over WhatsApp to enter for a range of prizes.
The grand prize was a brand-new Chevrolet Onix, raffled off at the campaign’s close. Throughout the entire period, Unify Promo managed the bill-submission conversational mechanic end to end, along with the associated reporting, including tracking of new and returning participants, broken down by geographic zone and age group.
The result was a campaign sustained for over two months entirely over WhatsApp, with no need for an app or an external web form.
Unify Promo is G Digital’s (Paraguay) platform for conversational campaigns and sweepstakes over WhatsApp.
