What’s changing
The automations module lets you configure rules that react on their own to what happens in your conversations.
- Automatic welcome message for new contacts
- Automatic assignment to a team or a specific person
- Automatic update of a contact field based on their reply
- Rules dedicated to collections and order confirmation
- Alert when a channel goes down, so no one is left unattended without anyone noticing
Why it matters
Every rule you automate is one less repetitive decision for the team — the platform reacts in real time, even outside business hours, freeing up human work for what actually needs judgment.