Brumado combines in Unify two needs many companies face separately: keep using the WhatsApp app their team is already familiar with, and feed that activity into a CRM that gives them management visibility.
WhatsApp’s “coexistence” mode allows exactly that: using the app and Unify simultaneously on the same number, without losing history or duplicating work. On top of that, Brumado’s setup added per-line bots, a Leads module with its own funnel, stages, sources and loss reasons, conversion forms right from the inbox, and sales and acquisition funnel reports by channel.
The result is a telesales operation that keeps its daily way of working, now with the traceability and reporting of a full CRM.
Unify is G Digital’s (Paraguay) omnichannel platform, a Meta Business Partner for WhatsApp.
