VGS receives in Unify all the incoming traffic generated by its Facebook and Instagram Ads campaigns, routed through both WhatsApp Business and Instagram Messenger.
Previously, these channels were managed separately; with Unify, a bot handles the first contact given the high volume of incoming conversations generated by the ad spend, and everything ends up unified in a single inbox for the VGS team.
The result is a consolidated service operation, able to absorb spikes in advertising traffic without losing sight of any conversation, no matter which channel it arrived through.
Unify is G Digital’s (Paraguay) omnichannel platform, a Meta Business Partner for WhatsApp.
